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Logo Exploration

There's A LOT I don't know about logo design and branding theory. However, with my extensive knowledge that I've gained from spending hours staring at other people's logos without understanding them, I've designed a few logos for my side projects.

Doing this has helped me flex my visual design muscles as well as learn some of the intricacies of Figma and Adobe Illustrator.

Here are a few examples of my work.

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PERSONAL LOGO

This is a logo that I made for myself. It combines my favorite colors with the letters of my first name. If you look closely, you'll be able to see each letter in AMANDA both in the top and bottom triangles.

Created in Adobe Illustrator.

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ETSY SHOP

In 2018, I opened an Etsy shop to sell some of my crafts. Although my earrings and floral headwear didn't do very well, my most popular item, customizable typewritten notes, made me a few bucks. I closed my shop in 2020.

 

Created in Adobe Illustrator. 

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COMMUNITY BUILDING APP: REBRANDED

After changing the name of Bridge Community to The Hive (see the logo before this), I changed the logo and branding to reflect this new theme.

One thing I would change about this logo is the colors. I do not think the yellow is accessible on a white background. 

Created in Figma.

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DANCE COMPETITION INSTRUCTION

In 2017, I ran a lindy hop competition group for dancers in Santa Barbara who wanted to up level their skills and learn how to compete in dance competitions. My partner and I made a website to advertise our group and make our location, pricing, and class schedule easily accessible.

 

I wanted to see if I could design a logo for us, so I traced a beautiful image of my friend and stylized it to make it a logo.

Created in Adobe Illustrator.

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COMMUNITY BUILDING APP

 I designed an app from scratch to connect residents in apartment complexes. This is my original logo, but by the end of the project, I decided to rebrand to The Hive, which you can see below.

The logo played with the B in Bridge as well as the housing theme that the app is centered around. The windows are offset to illustrate an apartment complex rather than a house in a neighborhood.

Created in Figma.

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